Website Forms For Getting Quality Leads in 2025

Website Form Structure

Having a proper website form structure is fundamentally important, the better you set it, the better leads you will actually get.

Think like this: “If you have a form which serves everyone, it doesn’t serve anyone”.

When creating a website form you need to know exactly what you want to know from your leads otherwise; each entry could be your waste of time and theirs.

Example One: No contact form at all

This might seem weird but there are a lot of website that do not have any contact form on the website.

Their main leads come from someone physically clicking on their mailto link or manually typing their contact email and sending the email manually through gmail or other methods.

Rating for this approach: -10/10

Think about it, if you do not have a form to fill out right away, anything your leads have to do extra is more work for them therefore they’ll just go back to google and look for other websites which solve the same problem but DO have a contact form.

[ALTERNATIVE Method 1]

Create a mailto link which means when someone clicks on that link it would automatically open their default mailing client *Saves time for the client

Mailto and translates to mailto:example@example.com

[ALTERNATIVE Method 2]

Create a instant WhatsApp chat link or some other social media chat trigger. For WhatsApp you can easily add one by adding the following line to links on your website

https://wa.me/yournumber

Example Two: Contact form which serves everyone

We are at the part that most likely 70% of global websites are at. I’ll give you something Mike said ages ago.

Mike Tyson’s powerful words, “If you’re a friend of everybody, you’re an enemy of yourself,” strike at the heart of true self-awareness. In a world that often pressures us to please everyone, Tyson’s message is a reminder that not everyone deserves a piece of you.

If we translate this into a modern tech language, if your form serves everyone and not specific niche you’re working with, you will most likely receive a lot inquiries which will be way off point and will take a lot of your time to resolve.

Yes but, you have a generic form because you do not have a steady flow of inquiries to your contact form.

We are all there. I do not receive a lot of project inquiries through the form either, most of my clients if not all come from mouth to mouth referrals.

But if they would like to fill out my project form I have very simple yet accurate fields which tell me what type of a business I will speak to.

In some images I will showcase your what a bad form looks like, I will not primarily focus on the design while I would focus more on the actual fields the form has.

On the surface, design looks great! very nice looking, good colors, has clear instructions to wait for the calendar, on the surface they’ve done a nice job.

Now when it comes to the leads itself as nice colors still do not pay the bills.

We have a traditional look form, I 100% could assume they will classify the leads after they fill up the form maybe through email sequence or manually when they talk with them in anycase, their form is open for everyone.

Businesses with no budget, Businesses with massive budgets, Individuals with no idea, Offline only businesses, you get the point.

The form field “What tasks would you like to solve” is a great start for some individually in this form but not enough especially as the field itself is too low in height meaning not a traditional user might think it’s only for brief responses.

Rating for this form: 4/10

We have arrived to the example number 2 so let’s judge.

As you would guess majority of the agencies, companies, teams name it use the same layout for their contact form.

In this specific case we have a good Your message addition which signals that the user can type a longer message to explain what would they need.

Again, too broad, any business type can fill it up and occupy their time.

Technically there isn’t like a real guideline to create a form as most businesses do not have their ideal client or niche so they create a free for all form hoping people will run to fill it up.

Guess whose wrong 10/10 24/7 🙂

I will not test more in depth forms other than the ones on my personal website but I can say with certainty that rarely any websites takes care of the forms like Maypact does.

Which lead us to the forms that you can easily rate anywhere from 8 to 10 out of 10.

Rating for this form: 4/10

Example 3: Forms that actually make sense

For this example I will note my own project form as well one other form on my website which I use for a specific service I offer.

What do I need to know about my clients before I actually ask the real deal questions?

That’s what I always ask myself and possibly I am closer to an answer.

I must know my lead’s name so I can proper introduce myself in the follow up email I send them automatically upon their form submission.

What is the primary service they need is great for me to know cause then I know whose going to be on that meeting.

For development work it is me, for design work it is Kate.

Budget is often a doorway for me to know how much can I offer and how wide my ideas should go on the meeting. 1-5k mark usually means a startup website with light to moderate features with some design work included.

5-10k mark means we can snuggle brand identity which is soo important for a lot of new companies as well as companies looking for a proper fresh look.

Anything above 10k will involve some additional automation services I offer, current business review, service I call Business 360 Health *More on it soon; as well as some services on the lines of content creation for Linkedin and other social media platforms.

That is the starting grounds I need from my leads so I can prepare better in my approach on our initial first meeting.

This form I plan on upgrading with a couple more fields but all in good near future once I see how to make it even longer but easier for leads to fill up.

Rating for this form: 9/10

I would give the form 9/10 cause of the brilliant things it does have on top as well.

• Custom made errors and field labels, rather than using default naming for all fields try to be more human.
• Automatic emails upon submission delivered directly on the email.
• Profanity check which includes over 2000 profanity words which would be blocked for any malicious attempts
• No spam fields, each fields has it’s own validation checks which make sure I get very accurate responses and no promotional cr#p spammers do on a every day basis.

Why should you use custom error messages?

Custom error messages are very rare to see on most sites you get the most generic ones “This field is required” but it doesn’t tell you why do they ask you for that information in the first place.

Far as I know there are no laws that force you to label your errors in the right way but it’s a common thing for how we do things at Maypact, law doesn’t have to tell us to do something better we already aim to do the best we possibly can.

I should probably unify I and We but other than that each field you fill up has a meaning and a reason why I ask for it.

There we go, I fixed and unified We and I in the errors.

Benefits your website form must have

Clear submission status

Every form that you fill up should give you an indicator whether it was successful or not. Worst you can do it not provide someone with a clear status leaving them thinking that maybe it was not sent so they fill it up and send again.

Email Deliverability

All website project plans that we offer come along with superior email deliverability, meaning emails that you send through the website will land in inbox rather than spam.

This makes sure your lead knows that email was properly sent and now they can wait in peace for your answer. If this email was in spam they probably wouldn’t know will you ever respond as majority of the population has thousands of spam emails already waiting.

What should the email be like?

You can keep it straight forward do not make it very spammy as no one likes to read mile long emails which tell the lead nothing, keep it somewhat short and provide value with it.

I always aim for all emails to be to the point or if longer to not waste my lead’s time.

Also, you as an admin aka business owner you need a concise email to notify you of each query that your website received.

Who receives which email?

This is quite a common question, all emails go to help@example.com instead of that, we determine which department should receive the query depending on the form responses.

Sorta like how support should work, you need billing you speak with billing, you need help then you get redirected etc, well here you do not need to specify depending on your form responses we make sure to automatically classify your email to the department which can help you best.

Mistakes can not happen cause you build forms fields which you need therefore you set the rules how you want to handle the same.

Where should you create your forms?

Well, you can take a pick from wide range of websites offering it:

• Hubspot
• Typeform
• Jotform
• Maypact

All of those platforms will give you a way to create forms. Good forms? Depending but here’s one kicker same platforms withhold from you.

Your forms are their forms, your data is their data.

Believe it or not but more tools you use for various tasks you end up depending on way to many tools and you have to obey to how they play.

In this post I have taught you how to think before you create form, I won’t sell you anything here but I will update this post in the near future with a product that I would love to sell you.

Not something that you will pay and never use, rather something you would love to use daily cause of the savings you’re getting. No, it’s not AI software, it’s something that works, has no restrictions and you can afford it.

Best of all, imagine all tools you use daily in one place where you can control the data, where traffic is yours, something you get to keep at all times for yourself and of course that you can monetize.

Conclussion

I appreciate the time you took for reading this post, I hope you have learned a good trick or two how to make a form which will give you leads but not out of the blue, rather each lead you get will be a lead you can categorize.

If you would like read about what I write about, here are some posts below:

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