Zdrava Kozmetika -> Website to start online store

Brand new website for a local cosmetics business selling hand-made soap, candles, lip balms and bath bombs.

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Project Brief

When discussing with the Sara what would she like, she was very open that she does not know much if any regarding what would be ideal for her online business.

She needs to focus on making perfect products and she puts trust in Maypact to come up with ideas to get this website going.

For relationships like this you have to be aware that business owner must make content in order for business to gain traction, or it can pay Maypact to find a reliable person to do so instead of the business.

See why was the website needed

Why was the website needed?

Sara was mainly selling through Instagram channel and word of mouth marketing, sometimes also through bazaar markets. While such marketing methods are great and effective, in 9/10 cases you need more, we’re not talking sales but capabilities.

Sara realised that having a WebShop for her business in order to grow further, have more control and save time by going from one tool to another will do her a great business advantage.

See pain points

Pain Points

Here’s why e-commerce business owners like Sara need a website for their needs:

Ordering through Instagram takes a lot of time and mistakes
Business reach is only limited to Instagram
Showcasing products benefits is limited
No way to promote products and discounts via emails

With ability to present her products in a way unique to her and having an option to email all her customers at once, on one website without going to external emailing services like MailChimp, MailerLite, Brevo and others is a huge benefit.

You can track everything in one place, inventory, open rate, orders, products, everything!

See how long it took?

How long it took?

E-commerce websites we usually aim to finalise in the first month with or without prepared content. Please keep in mind that design or branding services if included will take project timeline up to month and a half or longer in cases of full brand identity.

Zdrava Kozmetika website was done in approximately one month time. Sara has content for products and ingredients meanwhile Maypacy prepared content for pages.

Read testimonial

Testimonial

Sara – Founder of Zdrava Kozmetika

Client Win: Ability to take orders on the website with no 3rd party fees

I had the pleasure of working with Maypact on the development and maintenance of a website for selling natural cosmetics, and I can confidently say that I am extremely satisfied with the service provided.

The website was developed in a very short period of time, with high quality, and all of my requests were precisely and efficiently fulfilled.

I highly recommend this service to anyone looking for professional and reliable website development and maintenance.

See Deliverables

Features & Deliverables

Features and deliverables you might find interesting.

Product blocks

I’ve done a great deal of re-writing how this should be approached, at the end current look of having all necessary options straight on the product block will be an absolute win for users.

On-Site SEO for better visibility

All images, pages, products, ingredients and posts have received all required content elements to satisfy Google SEO requirements.

Product ingredients

Whenever I went through cosmetics website, they all pack their ingredients in smallest boxes like we all know what those are. I’ve built a whole inventory system where our client can pick and choose ingredients when adding the product and those same ingredients have a backstory which people can use to educate themselves what is that specific ingredient and what benefits does it have.

Product bulk buy

When you have small stock it’s important to know if someone’s willing to buy an exclusive stock for their use. I’ve added a form where user can pick whether my client should email them or call them to efficiently resolve all inquiries regarding bulk buys.

Product about us

Descriptive and funny product about us to give you some sense on what that product does for you and your skin or home.

Stock scarcity

You can see stock availability wherever you go, this was intentionally done to note to the user that their “I will buy it later” can resolve in waiting for another stock to drop.

Stock reminders

Whenever product is out of stock, whenever that product was added, purchase option has been replaced with “Remind me” form to collect purposeful emails which would later be used automatically whenever that product is back in stock.

ZdravaKozmetika Logo

Special thanks to external help from Makee, friend of Kate in making an amazing ZdravaKozmetika logo which is available in three variants.

Custom emails

By default WooCommerce has set of emails it sends through the whole ordering process, I dislike those therefore made them custom and according the client’s need.

Instagram Automation *in progress

Currently I am setting Instagram automation where influencers looking to work with my client’s brand upon specific keywords in a DM they send will trigger an automatic response which will direct that traffic to a specific form specially crafted for influencers. With this I saved my client extreme amount of time but not only that yet as well accuracy of info.

Independent analytics

Pretty much any button you click on a website is being tracked and later it generates a report so my client knows what’s the current wanted products to possibly promote further but also see what may not be working with the ones left behind.

Team

Members of MAYPACT team which worked on this project’s realization.

Stefan Stax

Role: Developer and Project Manager

Makee

Role: Logo designer

Logo Variations

Logos were done in three separate variants.

Logo Mark
Web Logo
Socials

Client Results Testimonials

Here’s what our clients said about their experience was like while working with us.

D. W – Founder of The BLS Coin Collectors

Business Audit Premium

Maypact reviewed my site and gave me a comprehensive audit on what worked, what didn’t, and where I need to improve, in order to grow my organisation. The analysis was in-depth, thorough, and easy to understand. I heartily recommend!

Jason – Founder of AtlasFlare

Business Audit Premium

The audit we received from MayPact was spot-on. We were expecting a quality SEO audit but instead got back a complete and very thorough audit of our entire business.

Maypact seemed to really take the time to learn about our industry in order to give a targeted survey. They highlighted exactly where our content was falling short and gave detailed instructions and tips on how we can improve each content section.

We were basically given a full game plan for our website/marketing. Highly recommend Maypact and Stefan for anyone looking for a quality SEO, website or business audit.

Daniel Griffiths – Founder of GriffithsAccountants

Client Win: £3.200 annual revenue since website launch.

A super great company. Stefan is so personal in his approach to capture business needs. He always delivers above and beyond, developing a concept that pushes above the bar of business requirements in what is planned. If you are looking for website design and support, look no further.

Philip – Founder of Dr Spiric Dental

Client Win: Inrease of 50-150 calls every month.

Stefan managed to build us a straight forward website in as little as one weekend. We are a local dentist firm and website for us mainly serves as a way for locals to find us through Google maps and call us to set up an appointment. Ever since we launched a website we usually get around 200-300 calls per month which before having a website was typically around 50-100. Massive thanks to Stefan and Maypact!

Sara – Founder of Zdrava Kozmetika

Client Win: Automated system to handle orders online.

Everything was done quickly and professionally. I focused on my business while Maypact handled the site. Smooth, stress-free, and in good hands the whole time.

Andjelko Stankovic – Operations Assistant at Franklin Covey

Client Win: Website fully operational in 30minutes after migration.

In our project work, we clearly communicated and defined all the milestones that needed to be created. We received these milestones when we defined the dates. The relationship is phenomenal and proactive on Stefan’s part, as he understands the importance of the project.

Joss Hunt – Founder of The Good People UK

Client Win: Online community accepted in multiple London boroughs.

Stefan managed to build us a straight forward website in as little as one weekend… We usually get around 200-300 calls per month, compared to 50-100 before having a site. Massive thanks to Stefan and Maypact!

Ari Horesh – Founder of EnterMedSchool

Client Win: 1.000.000 Google impressions and 6 digits revenue stream.

I’ve been working with Stefan since 2019, over the course I have been absolutely blown away by the dedication and fairness Stefan has. My EMS project and it’s success is truthfully possible due to his commitment to help me on my mission to provide medical knowledge to all medical students.

Your Idea -> Online.

As a business owner, your time is your most valuable asset. Don’t waste it on things outside your expertise; focus on what you do best, and let us handle the rest.

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